The eSports industry is massive, and it’s getting bigger every day.
Although its not breaking news, for most brands, gaming remains relatively uncharted territory.
Even the most strategic marketers have questions. Our purpose is to enable teams, individuals and brands to grow the right way, find the right opportunities, and maximize the value of their investments.
We’ve witnessed first-hand how the industry has evolved, and we are uniquely positioned to forecast how eSports will continue to advance and augment in the future.
We understand the eSports landscape—from teams to players, and the fans that support them. We execute and measure innovative brand experiences that drive value for our clients’ brands. We deconstruct data across a wide range of mediums to help our clients capitalize on this ever-changing industry.
There’s more to it than simply understanding who the ‘eSports customer’ is. What does it take to engage with them? What do they want, and why? How do they choose to connect? Through continual evaluation and improvement, we deliver the insights that drive brand results, impact and reach.
At the heart of our work is an understanding of the consumer and the brand. Every client has an ‘authentic reason for being’ in eSports, and we’re passionate about finding the best ways to make that connection. We continually refine this approach to ensure our thinking is grounded in flawlessly executed strategy.
We believe in the power of creative thinking. This is especially true in emerging, innovation-driven industries, like eSports. We’re experts at taking new concepts and expressing them in ways that challenge perceptions and affect behaviour—from ideation right through to design and production.