Irving Oil faced the challenge of a scattered brand presence across eight online properties, each serving different purposes and targeting distinct audiences. The task at hand was not merely migrating or consolidating existing websites, but developing a unified digital journey aligned holistically with the company’s mission and vision.

Irving Oil’s platform modernization yielded significant results. The unified website provided clear calls-to-action and facilitated meaningful engagement with audiences. A mobile-first design ensured optimal user experience across devices, while secure hosting and data-driven personalization enhanced site performance and security. The implementation of innovative features, like Irving Rewards and location finder functionality, elevated customer satisfaction and positioned Irving Oil as a leader in digital innovation within the energy sector.