
Fuelling Innovation
Digital Experience Management | Drupal 8 Integration
A digital modernization
A prominent energy producer and distributor in Eastern Canada, Irving Oil sought to enhance its digital presence by consolidating multiple websites into a unified, customer-centric online portal. This initiative aimed to streamline user experience, strengthen brand identity, and facilitate efficient management of digital assets.
A realigned vision
Irving Oil faced the challenge of a scattered brand presence across eight online properties, each serving different purposes and targeting distinct audiences. The task at hand was not merely migrating or consolidating existing websites, but developing a unified digital journey aligned holistically with the company’s mission and vision.
A personalized process
Anchored by a dynamic, mobile-minded Drupal 8 integration, a comprehensive solution was designed to adapt seamlessly across devices and platforms while maintaining brand consistency.
A decoupled architecture, utilizing Acquia Edge for secure hosting and Acquia Lift for data-driven personalization, ensured scalability, uptime, and security. Angular app development for Irving Rewards, and the integration of a location-finder, further enhanced customer service by empowering users to better navigate the experience intuitively.

A unified experience
Irving Oil’s platform modernization yielded significant results. The unified website provided clear calls-to-action and facilitated meaningful engagement with audiences. A mobile-first design ensured optimal user experience across devices, while secure hosting and data-driven personalization enhanced site performance and security. The implementation of innovative features, like Irving Rewards and location finder functionality, elevated customer satisfaction and positioned Irving Oil as a leader in digital innovation within the energy sector.

A united front
Through meticulous planning, strategic collaboration, and innovative solutions, Irving Oil successfully unified it’s digital experience, delivering a seamless, customer-centric online portal. This project enabled Irving Oil to leverage cutting-edge technologies and provide personalized experiences, driving engagement and customer loyalty.