PGL, a premier esports tournament destination, has become a premium online platform for gaming enthusiasts worldwide.
The platform offers live competitions for cash and prizes, giving millions of gamers the opportunity to compete, test their skills, and socialize in an online community.
The Mission.
In 2013, PGL launched with an ultimate goal of uniting the most popular esports communities on a single entertainment platform. The platform quickly gained popularity and became a go-to destination for esports enthusiasts worldwide.
With game publishers, consumer brands and other industry players in mind, PGL wanted to develop an integrated partnership activation strategy across their platform, to leverage their significant influence over a niche esports audience.
Through the PGL platform, promotional partners could generate new revenue streams by gaining exposure to, and engaging with, an untapped, highly sought after global demographic.
The Plan of Attack.
PGL focused on building out its esports platform to deliver more flexibility for partners and publishers. The platform’s online ecosystem was enhanced to support full website takeovers and custom skin deployments. Promoters could take advantage of event sponsorship and interactive tournament branding opportunities like never before, ensuring their logos and visual assets featured prominently.
To add an extra layer of authenticity and differentiation, all featured brand assets were given the ‘PGL treatment’ for an immersive look and feel and a consistent stylistic experience – a compelling and impactful solution for partners, while catering to their esports audiences.
The Result.
PGL’s primary focus shifted to B2B from B2C to become a leader in content and broadcasting. The platform intends to use its new integrated tools to deliver persuasive and impactful solutions to partners.
The acquisition of PGL by Engine Gaming + Media (formerly Torque Esports) (enginegaming.com) in late 2016 was a testament to the platform’s success.
