GAMING THE SYSTEM
Pro Gaming League (PGL) is a premier eSports tournament destination, giving millions of aspiring gamers from around the world an opportunity to compete, test their skills, and socialize in an online community, with live competitions for cash, points and prizes.
PGL launched in 2013 with the ultimate goal of uniting the most popular eSports communities on a single entertainment platform and has quickly become a premium online destination for eSports enthusiasts from around the globe.
With game publishers, consumer brands and other industry players in mind, PGL wanted to develop an integrated partnership activation strategy across their platform, to leverage their significant influence over a niche eSports audience. Through the PGL platform, promotional partners could generate new revenue streams by gaining exposure to and engaging with an untapped, highly sought after global demographic.
The Plan of Attack.
Efforts were primarily focused on building out PGL’s eSports platform to make enhancements that would deliver more flexibility to partners and publishers. By building an online ecosystem that could support full website takeovers and custom skin deployments, promoters would be able to take advantage of event sponsorship and interactive tournament branding opportunities like never before, ensuring their logos and visual assets would feature prominently.
To add an extra layer of authenticity and differentiation, all featured brand assets would be given the ‘PGL treatment’ for an immersive look and feel, and a consistent stylistic experience.
As PGL’s primary focus shifts to B2B from B2C, in order to become a leader in content and broadcasting, they intend to use these new integrated platform tools to deliver persuasive, impactful solutions to partners, while catering to their eSports audiences.
In late 2016, Torque Esports (formerly Millenial Esports) (torqueesport.com) announced that they had completed their acquisition of PGL.