9 March

Feisty Fisherman

Feisty Fisherman

Attention drips and drama queens, I have three words for you: Suck It Up. As cold and flu season rages on like a rogue nor’easter, Fisherman’s Friend reminds us all to show our true grit. In a new, no nonsense campaign developed by Toronto agency Giants and Gentlemen, tough men from the past swashbuckle, bare-knuckle […]

12 November

Pitch Perfect

Pitch Perfect

Last month’s Rugby World Cup was a tale of two beers. Heineken, the eminent, effervescent blonde, versus Guinness, the illustrious, inscrutable brunette. Adversaries by pub and by pint, the beer behemoths took their rivalry to the pitch. Heineken struck early, locking down Official Sponsorship of the event, thus ensuring venue taps would remain without the […]

28 November

What the Tide Drag(oned) In

What the Tide Drag(oned) In

Earlier this year, locals and vacationers alike were surprised to discover a giant dragon’s skull on Charmouth beach on Dorset’s Jurassic coast in England. The spectacular skull (the size of a bus) appeared to have washed up on the beach, famous for it’s treasure trove of dinosaur fossils. No need to panic though. It was […]

26 November

Sub-marooned!

Sub-marooned!

In a publicity stunt last month, an Italian insurance company installed a massive submarine that appeared to have emerged from underneath an old Milan street. Just off of Via dei Mercanti, near the heart of the old city, the submarine had apparently broken the surface, damaging paving stones and a nearby car. A group of […]

18 November

Breakfast Brat

Breakfast Brat

Forget the obvious hilariousness of the spot. On what planet is it tolerable for a troublesome tot to waltz up to the breakfast table, wag his disapproving (not to mention disrespectful!) digit at the balanced breakfast his mother has lovingly prepared and declare “won’t touch this!” while hip-hopping his way out of the room, MC […]

4 November

Sloganless in São Paulo

Sloganless in São Paulo

In September 2006, the mayor of São Paulo passed the so-called “Clean City Law” that outlawed the use of all outdoor advertisements, including on billboards, transit, and in front of stores. Within a year, 15,000 billboards were taken down and store signs had to be shrunk so as not to violate the new law. Outdoor […]

24 October

Laugh Insurance

Laugh Insurance

For an industry that’s snore-worthy as Ben Stein on a blind date, insurance companies are raising the bar on off-the-wall antics with an endless slew of over-the-top ads, garnering cult-like status across the land. Geico’s peppy gecko, Progressive’s frisky Flo, Allstate’s rascally Mayhem and Farmer’s wry professor aren’t just ever-present icons in our daily viewing […]

8 October

Beauty Queen Burgergasm

Beauty Queen Burgergasm

Her 15 minutes started ticking away the minute [dirty old] Brent Musberger devoured her with his eyes and, ahem, his compliments during a televised football game. Now Katherine Webb is the one doing the devouring – of a really messy burger in a new Carl’s Jr commercial. Following in the famous for being famous footsteps of Kate Upton, Paris […]

30 September

Breaking Bogus

Breaking Bogus

Anyone who knows me has heard me proclaim ‘The Sopranos’ the best show ever made. The series lifted HBO, and the television industry at large, to dizzying, exhilarating new heights and blazed a trail for an entertainment landscape dominated by big-budget cable productions that push far beyond the censored limitations of traditional network broadcasts. ‘Breaking […]

24 September

BlackBerry Boondoggle

BlackBerry Boondoggle

Cue the violins and lower the final curtain. It’s swan song time for BlackBerry. Canada’s once darling tech behemoth has been reduced to a rickety shamble, long forgotten by the QWERTY-free masses who once proudly holstered a “CrackBerry” to their hip. The company, whose founders famously lambasted the first iPhone as “impossible” and dismissed touchscreen […]