Harnessing the Power of a Rebrand

At Sawhorse, a branding design agency, we specialize in brand building, brand management, and brand strategy.

Our services include logo design, rebranding, and personal branding. We work closely with our clients to create bespoke solutions that accelerate the growth of their businesses through imaginative and vivid customizable designs.

Since our inception over ten years ago, we’ve been pushing the limits of what marketing can do with unswerving ambition and big thinking. As technological innovation and start-up culture continue to influence and revolutionize the world around us, we recognized the need to rebrand with a refreshed brand identity that reflects the progress we’ve made.

The many sides of Sawhorse.
Main logo used by Sawhorse Marketing Group comprised of unique sliced wordmark design in primary brand colour.
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Sawhorse-digital-logo-redesign_2023

Our reimagined primary logomark pays homage to our name, with an offset, cross-cut façade that signifies the divergence of a singular idea, splintering into new ways of thinking, ultimately converging as something newfangled, in an innovative and exceptional way. We also developed a secondary visual symbol, the Tangram Horse, that serves as an iconic personification of our brand, like a mascot.

Our new logo design illustrates the work we do in a novel way, commandeering the O space in our wordmark and developing iconographic visual elements to fill the gap, creating alternate, industry and service-specific versions of our logo, in living colour.

Our original brand colours reflected our bold attitude as a new, emerging player in the market, and while we’ve retained that valiant spirit, we’ve introduced a new spectrum of vibrant colours that better complement our flexibility and dedication to brand marketing transformation.

Harness the Power.

As part of our rebrand strategy, we developed the slogan Harness the Power, which exemplifies the essence of who we are and what we do. Our clients leverage our experience and expertise – our power – and together we make marketing magic happen.

Hi-yo Sawhorse, away!

At Sawhorse, we’re dedicated to authentic brand stories and platforms for creativity, and we’re always evolving. Thank you to everyone who has helped us get to where we are today, and we’re excited about continuing our great relationships with our clients.

FUN FACT – Although Sawhorse Consulting Group, as we are known today, did technically launch in 2012, the business hasn’t always been known by that name. Several brand identities and logos were tested between 2012 and 2014, ultimately culminating in Sawhorse making it’s original debut in 2015.