We build bold cannabis brands for risk-takers, trendsetters, and innovators.
Rise, thrive and prosper, with a little help from us. You’re the expert on your cannabis business. We’re here to help translate your knowledge and vision into brilliant branding and meaningful content that resonates with your audience.
All that we craft, create and cultivate is deeply rooted in originality and respect for the conversation and culture of cannabis.
We are the branding buffs, strategy savants, marketing maestros, consulting connoisseurs, and design dynamos of Canadian cannabis.
If your brand name is the verbal representation of your cannabis brand, your logo is the flag you wave, loud and proud. It lends credibility, tells potential customers who you are and what you do, and hints at your brand’s personality. Whether your tone is clever, ironic, or light-hearted, we’ll weave together your brand attitudes, values, and vision in a clear, cohesive way. We’ll establish your edge and develop your cannabis brand with longevity and purpose in mind.
Taglines + Trademarks
The resilience of any great brand starts with a riveting tale. At Sawhorse, we craft original brand stories that feel authentic, and brand voices that hold true to our client’s unique identities. Are you an innovative and sustainable cannabis connoisseur? An authority on cannabis laws and regulations? A friendly neighborhood cannabis retailer? A good brand story allows you to build trust with your customers through formality, candor and sentiment.
Brand Positioning + Story
Brand Proposition + Promise
Tone of Voice
We pride ourselves on knowing what it takes to build and nurture a loyal brand following. A well-defined audience creates clarity, allowing for more playful and innovative approaches to customer acquisition, retention, and brand affinity. Cannabis may be a niche industry, but cannabis consumers vary to an exhausting degree. Corporate or casual, sophisticated or simple – we’ll help you find your niche audience so you can get running with it.
Brand Launch + Awareness
Brand Promotion + Engagement
Consumer + Competitive Landscape