A detailed, high-resolution image of cannabis buds (mango puff marijuana strain) isolated against white background.
Sawhorse-cannabis-mini-logo-redesign_2019-v2
We grow ideas.
We build bold cannabis brands for risk-takers, trendsetters, and innovators.

Rise, thrive and prosper, with a little help from us. You’re the expert on your cannabis business. We’re here to help translate your knowledge and vision into brilliant branding and meaningful content that resonates with your audience.

All that we craft, create and cultivate is deeply rooted in originality and respect for the conversation and culture of cannabis.

Book a Consultation
We understand the complexities and challenges of doing business in a highly regulated industry.
We are the branding buffs, strategy savants, marketing maestros, consulting connoisseurs, and design dynamos of Canadian cannabis.
Brand Building
What's Your Vibe?

If your brand name is the verbal representation of your cannabis brand, your logo is the flag you wave, loud and proud. It lends credibility, tells potential customers who you are and what you do, and hints at your brand’s personality. Whether your tone is clever, ironic, or light-hearted, we’ll weave together your brand attitudes, values, and vision in a clear, cohesive way. We’ll establish your edge and develop your cannabis brand with longevity and purpose in mind.

Deliverables:
Brand Naming
Logo Design
Taglines + Trademarks


BRANDING SERVICES

Brand Personality
What's Your Story?

The resilience of any great brand starts with a riveting tale. At Sawhorse, we craft original brand stories that feel authentic, and brand voices that hold true to our client’s unique identities. Are you an innovative and sustainable cannabis connoisseur? An authority on cannabis laws and regulations? A friendly neighborhood cannabis retailer? A good brand story allows you to build trust with your customers through formality, candor and sentiment.

Deliverables:
Brand Positioning + Story
Brand Proposition + Promise
Tone of Voice


PAST PROJECTS

Brand Activation
What's Your Strategy?

We pride ourselves on knowing what it takes to build and nurture a loyal brand following. A well-defined audience creates clarity, allowing for more playful and innovative approaches to customer acquisition, retention, and brand affinity. Cannabis may be a niche industry, but cannabis consumers vary to an exhausting degree. Corporate or casual, sophisticated or simple – we’ll help you find your niche audience so you can get running with it.

Deliverables:
Brand Launch + Awareness
Brand Promotion + Engagement
Consumer + Competitive Landscape


BOOK A CONSULTATION

We've been lucky enough to work with some pretty amazing cannabis brands already.
This is the logo for Aurora, a Canadian-owned medical, adult-use and recreational cannabis licensed producer.
This is the logo for MedReleaf, a Canadian medical grade cannabis licensed producer, owned by Aurora Cannabis.
This is the logo for San Rafael '71, a Canadian adult-use recreational cannabis brand, owned by Aurora Cannabis.
This is the logo for AltaVie, a Canadian adult-use recreational cannabis brand, owned by Aurora Cannabis.
This is the logo for WeedMD, a Canadian-owned medical, adult-use and recreational cannabis licensed producer.
This is the logo for HEXO, a Canadian-owned adult-use and recreational cannabis licensed producer.
This is the logo for Ample Organics, a Canadian leader in cannabis tracking and reporting technology.
This is the logo for Vaporific, a Canadian distributor of premium brands in the cannabis industry.
There’s something special about your cannabis brand. A promise nobody else can make. An idea no one else thought of. Potential to change the industry. We see it, and we want to help others see it, too.
Jeff Doner, Principle Consultant
Ready to blaze a new trail together?
Get Fired Up