Your brand is what people say about you when you’re not in the room.
It’s not the logo, typeface, or color palette you choose for your business card. Your brand is the essense of your existence – the who and why behind your what and how.
Simply put, your brand is nothing more than a conversation between you and your audience. By learning to empathize with your customers and embrace your truest self, we’ll build you a brand that can propser.
Brand Building. Your brand is your bread and butter and can't be taken for granted. Building a compelling (and relevant) brand is essential for business success.
Discovery is a series of conversations about you. Together we’ll map out who you are, what you’re all about, how you want to be perceived in the marketplace, and how you’ll differentiate from your competitors. It’s basically a first-date experience between you and Sawhorse. This process guarantees that if we’re scratch building something new, or reinvigorating your existing brand, you’ll be getting the super-turbo-supremo version.
Brand Values + Promise
Market + Competitive Research
Brand Positioning + Proposition
In business, as in life, a nifty name and a polished presentation get you noticed. Memorable brands act as a springboard for business-building success. Brand names and logos can be realistic or imaginary. Simple or detailed. Rational or emotional. Descriptive or creative. So long as they are never boring, pretentious or predictable. Whatever company or product branding services you require, Sawhorse has the chops to deliver the good stuff.
Brand Name + Tagline
Logo + Visual Assets
Brand Colours + Stylistic Identity
So much of growing your brand comes from telling your story. We’ll distill your who and your why into a tangible persona – a charactered voice that embodies your brand wherever it is expressed. A distinctive brand avatar that is actionably and informatively connected to who you are – your values and your motivations – so you can spend less time reacting to trends, and more time proactively evolving your own personal style.
Brand Personality + Voice
Brand Persona + Avatar
Brand Story + Origin
Content Strategy. Content should ask people to do something and reward them for it. Talk to your actual customers. Use their language and lingo. Relevancy is the rule.
Reaching your audience with relevant content requires the ability to recognize a variety of context-rich signals (day + time, location) and intent-rich signals (search behavior, content preferences, brand interactions). By tapping into communities of shared interests, we can connect with potential customers by leveraging consumer signals, and aligning your brand with an audience that is engaged and ready for content they will love.
Buyer identities + scenarios
Defined target audience + market
Qualitative + quantitative research
For every brand, there two moments that matter most–the nice-to-wins and the must-wins. The victories you aspire to, and the ones you can’t afford to miss. By exploring each milestone of your consumer journey, and plotting the instances where your audience finds inspiration, learns something new, or makes a decision, we can ensure that your brand is present for all of the moments, achievable or aspirational, that will influence your success.
Online community management
Metadata + SEO keyword research
At the end of the day, customers don’t really care about your brand, your products or your services. They care about themselves. Their wants + their needs. We’ll reach customers where they are most passionate, creating meaningful long-lasting connections. Instead of focusing solely on the right message, person, and channel, we’ll help you find success by creating the right value for the right audience, where and when they’re looking for it.
Content planning + guidance
Stand-alone thematic moments
Core-content ideas + elements