WE Charity has introduced an inspiring new story-driven content hub on their website, aptly named WE Stories.
Featuring contributions by global change-leaders, modern influencers, and inspiring voices from around the world, WE Stories was launched as a best-in-class storytelling platform for unique points of view on impacts being made at home and abroad.
From real-life stories of the remarkable communities WE works with, to profiles of incredible young difference-makers creating a better world locally and globally, WE shares do-good tales of transformation, hope, and resilience.
WE Stories was built as a neutral, experiential celebration of caring and craft. It was never intended as a product destination or a sales tactic. In fact, express efforts have been made to move away from being self-promotional in this space, instead, focusing the spotlight on exclusive content, like behind-the-scenes and backstage extras from WE Day performances, and by exploring diverse people and cultures. They are finding new ways to engage with visitors through compelling multimedia storytelling and content.
The WE Stories launch, which included a revamped, story-centric redesign of WE Charity‘s homepage, leveraged an amped-up social marketing blitz across all owned channels, enhanced by a companion email campaign to further strengthen the promotional mix. As a result of these efforts, online traffic to the WE.org website hit its highest mark ever.
As WE turns its focus to new points of view, WE Stories will continue its evolution with fresh daily takes, and unique outlooks.