Sokoloff Lawyers (sokoloff.ca), Toronto’s premier personal injury law firm, was looking for a unique way to reach new clients.

Something different and unexpected, connecting with viewers on an emotional level.

The solution — to create a series of :15-second ads that demonstrated compassion, overcoming obstacles and perseverance.

Sawhorse Marketing Group collaborated with Studio Dynamic (studiodynamic.net) to bring this inspiring campaign to life.

Both spots tugged at viewer heartstrings by sticking with a simple idea, making it thoughtful and empowering, and instantly relatable.

These commercials appeared on national broadcast and specialty channels.