Sokoloff Lawyers (, Toronto’s premier personal injury law firm, was looking for a unique way to reach new clients.

Something different and unexpected, connecting with viewers on an emotional level.

The solution — to create a series of :15-second ads that demonstrated compassion, overcoming obstacles and perseverance.

Sawhorse Marketing Group collaborated with Studio Dynamic ( to bring this inspiring campaign to life.

Both spots tugged at viewer heartstrings by sticking with a simple idea, making it thoughtful and empowering, and instantly relatable.

These commercials appeared on national broadcast and specialty channels.