GM Canada dynamic landing page resource section lifestyle blog

The automotive industry in Canada is very competitive. As a result, many brands vie for potential customers, who are undecided about which vehicle to lease or buy.

Having only one domain presents limitations. GM Canada faces major hurdles when it comes to the impact of SEO and SEM campaigns.

Increasing the number of domains customers can access is a step in the right direction. Considering this, GM Canada can offer an optimized presence at every single step of the purchase funnel.

With that in mind, GM Canada is launching new Dynamic Landing Pages, a new GM.ca Resource Section, and new branded Lifestyle Blogs (example – my.gm.ca/buick/en/home).

A $250K investment yielding a $2.5MM return.

Producing landing pages for retention, conquest, and segment keywords increases the potency of PPC campaigns, driving costs down, creating a barrier for competition.

 

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