OLG Lottery communicates with email list subscribers on a casual basis. These emails provide updates on winning lottery numbers, jackpot alerts, and news.
OLG Lottery’s approach to email has become dated. Enter OLG’s new email marketing software solution. Users are now tailoring content, such as OLG winning numbers, based on how they want to receive it.
Because OLG partnered with Sawhorse Marketing Group and built a user friendly Email Preference Centre,
subscribers are able to receive timely and focussed email marketing communications about lotto results and games of their choice.
Winner’s Edge (profile.olg.ca) has increased sales amongst new and current players. OLG is evolving through a stylish mix of choice, design, and up to date content.
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