Rise of the Astropreneurs: A New Race in Space

Rise of the Astropreneurs: A New Race in Space

Outer space is an infinite source of optimism, learning, and imagination that unites us all. The intrigue of the-great-beyond is something that brands have been tapping into for decades. The visual splendour of the cosmos is interlaced with so much of our daily lives—from the ultramodern, minimalistic and utility-driven design of furniture and gadgets we […]

Of Angry Geese, and War and Peace

Of Angry Geese, and War and Peace

It is said that in 1867, before Canada gained independence from Britain, many people were angry. Angry at Britain for their colonization. There were riots in the streets, protests, and many bloody battles. What did Britain want? Taxes from maple syrup exports. So the Canadians rebelled and dumped maple syrup into their harbours. This infuriated […]

Saint John State of Mind

Saint John State of Mind

When the recruiter first called, I almost laughed. Four months ago, Atlantic Canada wasn’t even on my radar. One month ago I arrived in New Brunswick, ready for an adventure. It’s been a busy first few weeks, but I’m finally relying on Google Maps a lot less to get around town. Being away from Krista and […]

Feisty Fisherman

Feisty Fisherman

Attention drips and drama queens, I have three words for you: Suck It Up. As cold and flu season rages on like a rogue nor’easter, Fisherman’s Friend reminds us all to show our true grit. In a new, no nonsense campaign developed by Toronto agency Giants and Gentlemen, tough men from the past swashbuckle, bare-knuckle […]

Pitch Perfect

Pitch Perfect

Last month’s Rugby World Cup was a tale of two beers. Heineken, the eminent, effervescent blonde, versus Guinness, the illustrious, inscrutable brunette. Adversaries by pub and by pint, the beer behemoths took their rivalry to the pitch. Heineken struck early, locking down Official Sponsorship of the event, thus ensuring venue taps would remain without the […]

What the Tide Drag(oned) In

What the Tide Drag(oned) In

Earlier this year, locals and vacationers alike were surprised to discover a giant dragon’s skull on Charmouth beach on Dorset’s Jurassic coast in England. The spectacular skull (the size of a bus) appeared to have washed up on the beach, famous for it’s treasure trove of dinosaur fossils. No need to panic though. It was […]

Sub-marooned!

Sub-marooned!

In a publicity stunt last month, an Italian insurance company installed a massive submarine that appeared to have emerged from underneath an old Milan street. Just off of Via dei Mercanti, near the heart of the old city, the submarine had apparently broken the surface, damaging paving stones and a nearby car. A group of […]

Breakfast Brat

Breakfast Brat

Forget the obvious hilariousness of the spot. On what planet is it tolerable for a troublesome tot to waltz up to the breakfast table, wag his disapproving (not to mention disrespectful!) digit at the balanced breakfast his mother has lovingly prepared and declare “won’t touch this!” while hip-hopping his way out of the room, MC […]

Sloganless in São Paulo

Sloganless in São Paulo

In September 2006, the mayor of São Paulo passed the so-called “Clean City Law” that outlawed the use of all outdoor advertisements, including on billboards, transit, and in front of stores. Within a year, 15,000 billboards were taken down and store signs had to be shrunk so as not to violate the new law. Outdoor […]

Laugh Insurance

Laugh Insurance

For an industry that’s snore-worthy as Ben Stein on a blind date, insurance companies are raising the bar on off-the-wall antics with an endless slew of over-the-top ads, garnering cult-like status across the land. Geico’s peppy gecko, Progressive’s frisky Flo, Allstate’s rascally Mayhem and Farmer’s wry professor aren’t just ever-present icons in our daily viewing […]