25 March

Scratching the Itch

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Scratching the Itch

Recalling the project that got me hooked on Marketing in the first place. It happened during my first year of college. Still not entirely sure what I wanted to do with my life, I knew creativity and entrepreneurialism were important parts of the pie. I hadn’t yet discovered a way to bring the two together, […]

5 June

Rise of the Astropreneurs: A New Race in Space

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Rise of the Astropreneurs: A New Race in Space

Outer space is an infinite source of optimism, learning, and imagination that unites us all. The intrigue of the-great-beyond is something that brands have been tapping into for decades. The visual splendour of the cosmos is interlaced with so much of our daily lives—from the ultramodern, minimalistic and utility-driven design of furniture and gadgets we […]

30 November

Of Angry Geese, and War and Peace

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Of Angry Geese, and War and Peace

It is said that in 1867, before Canada gained independence from Britain, many people were angry. Angry at Britain for their colonization. There were riots in the streets, protests, and many bloody battles. What did Britain want? Taxes from maple syrup exports. So the Canadians rebelled and dumped maple syrup into their harbours. This infuriated […]

9 October

Saint John State of Mind

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Saint John State of Mind

When the recruiter first called, I almost laughed. Four months ago, Atlantic Canada wasn’t even on my radar. One month ago I arrived in New Brunswick, ready for an adventure. It’s been a busy first few weeks, but I’m finally relying on Google Maps a lot less to get around town. Being away from Krista and […]