23 September

Nestlé’s Halloween Hook

Nestlé’s Halloween Hook

As a very brand conscious Canadian and avid traveller, I always stop to envy the myriad of products I find on store shelves abroad that aren’t available here. From breakfast cereals and salty snacks to chewing gums and soda pop, international shoppers have access to exclusive products that would make any brand-savvy Canuck toy with […]

19 September

What’s in a Name

What’s in a Name

Strolling down the Champs-Élysées while honeymooning in Paris this past June, a movie poster advertising the latest instalment of The Hangover caught my eye. Not for obvious reasons, like say, Zach Galifianakis staring down in all of his bearded glory. No, this ad caught my eye because it wasn’t a poster for The Hangover at […]

18 September

Pinsent’s Poutine Perfection

Pinsent’s Poutine Perfection

I often find myself scouring the FM dial for amazing ads. You read it right. Radio, long revered red-headed stepchild of the advertising world. But once in a brilliant while, you happen upon something that truly surprises, and satisfies. Gordon Pinsent ruled my radio in the summer of ‘12. The Canadian icon, best known for […]

18 September

Mott’s Miss

Mott’s Miss

Over the summer, Mott’s ran a billboard mega-campaign for the star steed of its stable: ready to drink Mott’s Clamato Caesars. And while I have nothing against the distinctly Canadian cocktail (quite the opposite, truthfully), and I certainly can’t fault their impeccable timing (patios, cottages and back deck barbecues – oh my!), the ad missed […]

18 September

Shaming the Shameless

Shaming the Shameless

Parisians – long chastised the world over as connoisseurs of shameless snootery – are finally taking the fight to the longstanding stereotype. Staying civil right down the line – a billboard campaign slathered floor-to-ceiling throughout Metro stations across the city – characterizes ill-mannered commuters as slovenly beasts, much to the chagrin of befuddled bystanders.  A hen […]