Recalling the project that got me hooked on Marketing in the first place.
It happened during my first year of college. Still not entirely sure what I wanted to do with my life, I knew creativity and entrepreneurialism were important parts of the pie. I hadn’t yet discovered a way to bring the two together, and I wasn’t drawing much inspiration from the classes I was attending. That all changed the day I took my seat in Marketing 101.
Our instructor was the perfect McLuhan-
Our major project for the semester presented the perfect platform for creative flexing and entrepreneurial ideation—come up with a new product that doesn’t exist yet, or find a unique way to improve upon one that does. Design it—from brand
We didn’t have platforms like Facebook in 2001, and digital marketing was still in its relative infancy.
Luck of the draw had me paired with two female classmates, which as a young, single guy in college, was terribly disappointing news. We quickly decided on a new interpretation of an existing product—a hybrid bug-spray/fragrance designed to “turn you on, and turn bugs off, naturally”.
After several iterations, ON won the day as the perfect moniker for our pheromonal phenomenon. Another lightbulb moment occurred when we design our packaging after…well, a lightbulb. Brand in hand, our attention quickly turned to how we would spread the word. Magazines were still quite popular at the
Fast forward 18 years. I was going through some old files the other day, and I found the ads we created. Bear in mind, they’re